Is your website return of investment (ROI) on deficit? Does it has low traffic and generating low turnout for your business? Is your website not meeting the expected end? If you answered to these aforementioned questions is yes, ride on with me and I will tell you why.
You may have thought that you did everything right ranging from a standard website, friendly Search Engine Optimization (SEO), the SME, and other necessarily input by employing professional company who help make sure you had the right focus and content. But in the end the result wasn’t as expected, it was rather disappointing.
The problem is common yet very crucial that a moment of neglect would cost you a lot. You planted a vegetable and forgot that if not nurtured would grow anyhow. You get so busy and carried away that you forgot cars don’t drove itself and you left your girlfriend unattended for months and expect her to hold on to you, no, it doesn’t work like that.
What am I trying to say? You work really hard at creating a beautiful, but then get so occupied and left it without maintenance.
Don’t panic; just read on
This brings us to the reasons why it is rather very necessarily for business owners in Nigeria to adopt website maintenance syndrome.
Cling unto your website with love and your competitors would become jealous.
Website maintenance is very necessarily for any business in Nigeria, regardless of size. Your website is a worldwide entry to your business and it can make a huge impact on how the value of your product or service is rated globally. A well-managed and maintained website is ‘’a good to go’’ for real-time service industries.
The often neglected element – yet one of the most crucial elements – to any successful website plan is maintenance. While the initial website project is important to creating the right foundation, the steady maintenance and upkeep is where you will see the best our website can offer. At this juncture you will really see the manifestation as you begin to maximize the Return Of you Investment (ROI).
Now how do you maintain your website? Don’t answer that, Let me help you with the accurate response.
First, accurate and updated information promotes trust and projects business.
It is observed that websites with clear controversy and errors drive prospective clients away. So keeping updated website with good contents really promotes business.
Drive More Traffic and increase you Search Engine rating
Search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and boost your rankings. And the reverse is true as well. After a site has not been left unattended in a while, the search engines begin to craw, when that happens there’s chance that you ranking would begin to drop for important keywords.
Retain you Visitors and subject them to always have a reason To Come Back
The gospel truth is that your website is not for your consumption but rather for your potential customers to feed on. This can be achieved by keeping stale and less informative contents away from your website; by so doing, you begin to establish a healthy relationship with your customers and prospects respectively. Don’t that trust is easy to lose but very hard to gain. Help build their trust by providing the latest and most up-to-date information on your website.
Keep up with technology trend
In this 21st century, any enterprise that deprive itself on the ever changing technology is doing so as his own expense. Technology changes every time and it would be a taboo if as business owner you refuse to make a shift if new technology is invented. New technology is constantly evolving for accessing your content, don’t slack, follow the trend so as not to lose your customer are always ready o embrace new technology.
Conclusively, it is very important that business owners keep up on the responsibility for consistency and quality of the changes, and the smooth running of their website. In this race for profit making and generating more traffic and customers, nothing is to be taken for granted, by so doing, business owners will keep driving on huge success.